Course curriculum
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1
Welcome to the course!
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Welcome to your LinkedIn for professionals training course
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Meet your trainer
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How do you get the best from this course?
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Before we begin... What do you really think of LinkedIn?
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2
LinkedIn process to success and LinkedIn's strategic goals
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Why use LinkedIn in professional services?
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Test your LinkedIn knowledge - what can you use LinkedIn for?
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Getting to know LinkedIn
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Process and key information
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Why are you using LinkedIn?
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Why are you using LinkedIn?
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3
Run through of key LinkedIn functionality
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Lets explore what LinkedIn can do
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Test your learning - Which of these are included as part of your (standard free) LinkedIn account?
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What do I do next?
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4
Trust and LinkedIn
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Why is building trust important on LinkedIn?
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Introducing the trust equation
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Tips on building trust on LinkedIn
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5
Creating your professional profile
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Getting the key parts of your profile right
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Getting your professional headline right
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Before you go...does your new headline do all of these things?
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6
Completing your professional profile
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Reviewing and completing all of your LinkedIn profile
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Reminder of the key things to check on your profile
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Download your profile checklist
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7
Growing my connections
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Who should you connect up with on LinkedIn?
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How do you connect up on LinkedIn?
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6 Degrees of separation and the power of your network
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Why do I want to research my existing clients?
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Researching your existing clients
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Client research guidelines
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8
Identifying your new potential clients
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How do you create your list of potential clients
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Download your client and connection target list planner (your 10/25 approach)
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9
Giving and getting recommendations
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Why do we give and get recommendations on LinkedIn?
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Simple tools to give and receive recommendations
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Recommendations guidelines and planner
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10
Sharing information
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Why is sharing information on LinkedIn important?
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What sources of information can you use?
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Sharing information on LinkedIn and tracking what works
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11
Getting the most from groups
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Exploring groups on LinkedIn
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Key tips for making the most of your LinkedIn groups
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12
Using search and advanced search to find new clients
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Running a simple search
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Running (and saving) an advanced search
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Overview and tips for making the most from LinkedIn search
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13
How do you follow up on LinkedIn?
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How quickly should you follow up with others?
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Ensuring your follow up approach is successful (including how long you wait to follow up)
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14
Company pages
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Test your knowledge: Which of the following features are available on LinkedIn company pages:
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Overview of LinkedIn company pages
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How can you use company pages?
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15
Other useful LinkedIn tools
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Useful phone app features - find nearby and connecting up
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What is SSI (social selling index) and how do I use it?
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LinkedIn premium & Sales Navigator overiew
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Information (and web links) on LinkedIn premium and Sales Navigator
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16
Summary and wrap up
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LinkedIn for professionals - what have we covered?
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12 week plan - Download and start your new focused quarter on LinkedIn
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Now you have finished your LinkedIn course
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