Course curriculum
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1
Welcome to the course!
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Welcome to your LinkedIn for professionals training course
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Meet your trainer
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How do you get the best from this course?
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Before we begin... What do you really think of LinkedIn?
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2
LinkedIn process to success and LinkedIn's strategic goals
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Why use LinkedIn in professional services?
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Test your LinkedIn knowledge - what can you use LinkedIn for?
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Getting to know LinkedIn
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Process and key information
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Why are you using LinkedIn?
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Why are you using LinkedIn?
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3
Run through of key LinkedIn functionality
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Lets explore what LinkedIn can do
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Test your learning - Which of these are included as part of your (standard free) LinkedIn account?
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What do I do next?
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4
Trust and LinkedIn
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Why is building trust important on LinkedIn?
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Introducing the trust equation
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Tips on building trust on LinkedIn
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5
Creating your professional profile
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Getting the key parts of your profile right
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Getting your professional headline right
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Before you go...does your new headline do all of these things?
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6
Completing your professional profile
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Reviewing and completing all of your LinkedIn profile
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Reminder of the key things to check on your profile
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Download your profile checklist
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7
Growing my connections
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Who should you connect up with on LinkedIn?
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How do you connect up on LinkedIn?
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6 Degrees of separation and the power of your network
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Why do I want to research my existing clients?
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Researching your existing clients
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Client research guidelines
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8
Identifying your new potential clients
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How do you create your list of potential clients
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Download your client and connection target list planner (your 10/25 approach)
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9
Giving and getting recommendations
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Why do we give and get recommendations on LinkedIn?
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Simple tools to give and receive recommendations
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Recommendations guidelines and planner
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10
Sharing information
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Why is sharing information on LinkedIn important?
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What sources of information can you use?
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Sharing information on LinkedIn and tracking what works
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11
Getting the most from groups
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Exploring groups on LinkedIn
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Key tips for making the most of your LinkedIn groups
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12
Using search and advanced search to find new clients
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Running a simple search
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Running (and saving) an advanced search
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Overview and tips for making the most from LinkedIn search
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13
How do you follow up on LinkedIn?
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How quickly should you follow up with others?
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Ensuring your follow up approach is successful (including how long you wait to follow up)
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14
Company pages
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Test your knowledge: Which of the following features are available on LinkedIn company pages:
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Overview of LinkedIn company pages
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How can you use company pages?
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15
Other useful LinkedIn tools
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Useful phone app features - find nearby and connecting up
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What is SSI (social selling index) and how do I use it?
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LinkedIn premium & Sales Navigator overiew
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Information (and web links) on LinkedIn premium and Sales Navigator
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16
Summary and wrap up
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LinkedIn for professionals - what have we covered?
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12 week plan - Download and start your new focused quarter on LinkedIn
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Now you have finished your LinkedIn course
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LinkedIn for Professionals reviews
See what our clients have to say about this course
Great Course
Christine Murphy
I really enjoyed this online course. Loads of interesting knowledge and advice on how best to use Linkedin. Thanks
I really enjoyed this online course. Loads of interesting knowledge and advice on how best to use Linkedin. Thanks
Read LessVery Professional
Graham Boyle
Once again Nevil demonstrates how his professional method of delivery can train even the more sceptical brain to gather interest and learn from the in depth ...
Read MoreOnce again Nevil demonstrates how his professional method of delivery can train even the more sceptical brain to gather interest and learn from the in depth knowledge he portrays. Linked In is clearly a very busy and very useful means of Networking/Information gathering/Advertising and connecting to previously unknown companies/potential Clients and therefore an excellent Business tool which has now been made easier to navigate. Thank you
Read LessHelpful and illuminating
Laura Goldsack Goldsack
Thank you for the course, the pace is just right for me and I like the combination of practical tips on functionality as well as discussion as to broader pur...
Read MoreThank you for the course, the pace is just right for me and I like the combination of practical tips on functionality as well as discussion as to broader purpose.
Read LessGreat introduction to LinkedIn
Sarah Chalhoub
Clear instructions and guidance on the use of the LinkedIn platform and how to maximise for professional use.
Clear instructions and guidance on the use of the LinkedIn platform and how to maximise for professional use.
Read Less